Kevin Sheehan, chair of the Ethos team“In a time of change we need to be clear about who we are. We have to go deeper, discovering what’s already there but labelling it, capturing it, so it can be communicated with clarity. It’s nothing about strategy; it’s knowing what’s under the surface at that foundational level so we can build from that. The deeper we go in understanding who we are, the more fruitful we will be.”
